1997 : THE FIRST ANTHOGYR IMPLANT: THE ANTHOFIT
At the end of the 1980s, many French dental surgeons decided to try their own hand at designing implants rather than use the extraordinarily expensive solutions from the Swedish firm founded by Per-Ingvar Brånemark. A variety of implants with customized and even whimsical designs appeared on the market. But though dentists were able to master the form and function of their surgical implants, they still needed to solicit help from the industry.
In addition to adding value to the technical design of implants, Anthogyr contributed precious knowledge in matters of decontamination and packaging, making the company the choice of most customers in France and giving it access to new subcontracting clients. With its newly acquired experience in the field—though syringes, amalgam carriers, and contra-angles remained its bestsellers— and its renown for professionalism and quality, Anthogyr decided to develop an implant of its own.
As scientifc advisor, Louis Durif helped to develop the first implants sold by Anthogyr under its own name.
It conducted research with help from Doctor Louis Durif and his sons Charles and Gilles and Doctor Pierre Turigliatto, all four based in Chambéry, France. Of course, the situation was a delicate one: Anthogyr would be competing directly with some of its customers. Nevertheless, the venture seemed worthwhile.
"In 2006, the idea of turning implantology into Anthogyr’s sole area of focus emerged. The metamorphosis entailed a great deal of reorganization for the company and a redefinition of its products"
So in 1996, Anthogyr began selling its first dental implants under the name Anatomic System Implant (A.S.I.), in collaboration with the Pierre Sibuet laboratory. Though its sales strategy may not have been fully developed yet, the formation in 1995 of a research unit and the construction of a clean room inside the factory were symbols of the company’s long-term commitment to take its offer to a new level.
In 1997, the implants, renamed Anthofit, were finally sold under the Anthogyr brand and benefitted immediately from the company’s reputation in the field of dental instruments. Its success was now assured.