«Anthogyr is in a position to challenge the major international companies»
Appointed head of the subsidiary in March 2017, Jorge Herrera brings more than 15 years of experience in the Spanish and Portuguese dental sectors: “I joined Anthogyr because I am convinced that as a mid-size company, it offers the flexibility, responsiveness and personalisation expected in this market. They are in a position to challenge the big international companies for whom I have worked.
Rolling out a winning offer, with innovative products…
To attract new business, the subsidiary depends on the high added value of the Axiom® implants. “Anthogyr has been well known for its equipment in Spain for many years. Today my priority is to introduce the practitioners to the entire offer, especially the Axiom® Multi-Level® Solution, an unprecedented and innovative approach to implantology. The CAD-CAM Simeda® and Connect+®customised prosthetic offer is a major asset for our growth. They were presented at the EAO show in Madrid, in October 2017, and we have seen how interested the professionals are in them and our growing reputation. ”
…and customised support
“We want to improve our relationship with the practitioners and establish more than just a commercial relationship. This means actively listening to their needs and providing a high level of service. For this purpose, we have launched a training program to test our products and profit from clinical teaching provided by renowned implantologists. We have also organised an expert exchange in Madrid, Barcelona and Malaga.” Like France, we launched an educational group with the Spanish users of the Axiom® implants on 15 February 2018. We will also be present at the Expodental Fair in Madrid the following month and at the Portuguese Dental Association Meeting [OMD] in Porto from 8 to 10 November.” In order to ensure the quality of support, the Anthogyr Iberica branch increased its workforce numbers at the end of last year. In 2018, double-digit growth is expected.